We hear so much talk of USP’s (Unique Selling Point’s)
What we offer our clients
How good we are and what we can do
How unique we are as a business.
I have a question for you.
How often do you as a M.D. or manager speak with your clients?
If you actually do this, how much time do actually spend listening?
Be honest with yourself; take the time to go through the last week, last month.
The honest answer for most people is “Well I have to do all those other things, those important things like run my business, attend those meetings, make sure everyone is doing what they should be doing, planning, thinking, yada yada yada”
Yes those things were important and without your clients you would have?????????
Let’s go back in time for a moment, stay with me please.
What made your business, your career take off? Become what and where you are now?
What were you good at and made your business or career special?
the answer ~ YOU! You made it special.
And why did your clients choose you instead of someone else? (Notice I said you, not your business) Have you ever asked them? and listened quietly? Probably not.
What if you did? What would you learn ~ USP probably not and that would be a good thing.
You see, that’s only half the answer.
What if you also asked what do they want? What do they need? ~ Their unique BUYING point (UBP)
Now if you knew that and your USP (you) matched what you heard (listened to) then you may just have more clients than you want ~ what a concept.
So you may want to consider where your time’s best spent?
After all it was you that made this business, career and I know that no one else can run those meetings, making sure everyone is doing what they should be ~ could they?
or to put it a little more bluntly maybe it’s time to get off your ‘backside’ and do what you do, did best and go and ask and listen and make it happen like you know you can.