Paul Clough's Blog

USP (Unique Selling Point’s) or UBP

admin — Fri, 11 Sep 2009 07:58:43 +0000

We hear so much talk of USP’s (Unique Selling Point’s)
What we offer our clients
How good we are and what we can do
How unique we are as a business.
I have a question for you.
How often do you as a M.D. or manager speak with your clients?
If you actually do this, how much time do actually spend listening?
Be honest with yourself; take the time to go through the last week, last month.
The honest answer for most people is “Well I have to do all those other things, those important things like run my business, attend those meetings, make sure everyone is doing what they should be doing, planning, thinking, yada yada yada”
Yes those things were important and without your clients you would have?????????
Let’s go back in time for a moment, stay with me please.

What made your business, your career take off? Become what and where you are now?
What were you good at and made your business or career special?
the answer ~ YOU! You made it special.

And why did your clients choose you instead of someone else? (Notice I said you, not your business) Have you ever asked them? and listened quietly? Probably not.

What if you did? What would you learn ~ USP probably not and that would be a good thing.
You see, that’s only half the answer.

What if you also asked what do they want? What do they need? ~ Their unique BUYING point (UBP)
Now if you knew that and your USP (you) matched what you heard (listened to) then you may just have more clients than you want ~ what a concept.

So you may want to consider where your time’s best spent?
After all it was you that made this business, career and I know that no one else can run those meetings, making sure everyone is doing what they should be ~ could they?

or to put it a little more bluntly maybe it’s time to get off your ‘backside’ and do what you do, did best and go and ask and listen and make it happen like you know you can.

Redundancy ~ there is a way forward

admin — Wed, 10 Dec 2008 07:51:16 +0000

If you have never been there, being made redundant, it’s very difficult to imagine how it feels. The very term Redundant has deep emotional meaning to those who it affects.

The dictionary definintion “1. superfluous 2. no longer needed (at work)”

For some it can be taken as an identity issue ~ I AM redundant, I AM no longer needed.

And all of this can raise what we would term ‘negative emotions’ such as anger, sadness, guilt and for some the feeling of grief as real as losing someone.

BUT……..

This does not have to be this way … Oh No! (nearly swore there)

We can change those feelings into what we want. To replace them with expectaion, opportunity, relief, passion and even gratitude.

The past is exactly what it is THE PAST, it’s gone and the great thing about the future is that it hasn’t arrived so we can make it the way we want to experience the now.

How?

By using the one thing that’s more powerful than anything else in the world……Our Mind.

When we use our mind in such a way we can feel the way we want to feel, see what we want to see and attract what we want in our lives.

Sounds too easy?

That’s because you haven’t experienced it ~ YET with me

Paul

Respond to redundancy or Business opportunities in an ever changing market place

admin — Thu, 02 Oct 2008 13:37:21 +0000

This is a valuable time to take stock, assess opportunities and to be flexible to meet all challenges.

Businesses have 3 Main Criteria at this time:

· To take advantage of opportunities that will be available in the changing market place by developing staff in new skills and continuing improvement

We help to assist in developing communication, proactive and motivational skills and empowerment to succeeding and increased productivity and profit

· To respond to redundancy in a truly caring manner and give support for the valued employees who have to be let go

We assist in the caring for the response of redundancy as we understand that those who have to leave may be feeling:

Ø Unwanted/rejected/isolated

Ø Fearful/helpless with a loss of identity

Ø Angry/worrying for theirs and their families future

Ø Unconfident and stressed

And have them to be able to see a future and opportunities feeling:

ü Valued

ü Able and passionate

ü Confident in themselves and their abilities

ü To be able to deal with the stress of change and what could be termed a grieving process

· To care and motivate employees that remain who may retract into ‘safe mode’

To assist those who remain to rebuild their confidence, motivation and value. To feel and see themselves as an important part of the team being confident to step up and ensure the business continues to be sound for the future

How are all the above achieved?

Joseph and Paul bring their unique skills and tailored trainings to group settings either in house or open class together with one to one coaching and continued and ongoing support. Each training being specifically modelled to suit individual needs being truly bespoke.

Bios:

Joseph is an Inspirational Coach and Trainer, whose goal in life is to help each person achieve their full potential. He combines advanced techniques of Neuro Linguistic Programming with his own person development methods. Due to his excellent reputation, Joseph has become highly in demand and has worked with many celebrity clients. He also combines experience with the enthusiasm of youth, a fresh outlook and a very effective down-to-earth approach.

He is a living example of how NLP can transform your life and help you achieve your goals, and is committed to sharing this knowledge with you. Joseph became a master Hypnotist at the young age of 18 and has vastly expanded his knowledge over the years since.

Joseph Clough is also committed in helping the community by helping and volunteering for various charities and organizations,.

Joseph is the founder of Joseph Clough Trainings and Director of ACP Training Ltd.

Paul is well respected for his unsurpassed skill, sensitivity and congruency. He possesses great depth and has a passionate mind. Others think he is influential, ethical and kind. What matters most to him is creating the means for people to come home to a fuller, more authentic experience of being themselves. For Paul this guides, informs and directs his life and it is the driving force behind every programme he creates. Before becoming a personal coach and trainer Paul has held directorships in businesses since he was 29 and has a vast amount of experience of how life really is in the business world. This together with his passion for assisting people to reach their potential and his special skills form a unique foundation for success.

Paul’s skills and passion for people saw him being invited to Israel last year and as a result of demand both Paul and Joseph are returning in December this year to train two groups of 60 delegates.

Paul is the Managing Director of Paul Clough & Co Ltd and Director of ACP Training Ltd.

Both Joseph and Paul are certified trainers and coaches